营销从娃娃抓起？理想汽车被曝组织幼儿园小朋友试乘，营销策略引争议

【营销从娃娃抓起？理想汽车被曝组织幼儿园小朋友试乘，营销策略引争议】11月17日午间消息，理想汽车营销策略引发争议，近日社交媒体上流传理想汽车组织幼儿园小朋友参加试乘活动。社交媒体上流传的图片显示，理想汽车联合幼儿园，组织小朋友参加试乘理想汽车，小朋友们正排队体验理想汽车的产品。理想汽车的产品目前主打家庭场景，一些功能也是为包括小朋友在内的家庭需求打造，比如冰箱、电视、大空间等等。不过该营销策略引发网友争议，有网友认为，这是一种反向渗透，确实很多小朋友喜欢理想汽车，因为有大电视，通过小孩渗透大人进而影响家里的买车决策。针对该争议，理想汽车目前暂未置评。（新浪科技）","multimedia":{"img_url":["https://n.sinaimg.cn/zhibo/120/w1440h1080/20231117/f0d2-62e915e0dfa6230ba94382063b9dd69d.jpg"]},"commentid":"live:finance-152-3371590:0","compere_id":0,"creator":"yongsheng6@staff.sina.com.cn","mender":"yongsheng6@staff.sina.com.cn","create_time":"2023-11-17 12:08:14","update_time":"2023-11-17 12:08:19","is_need_check":"0","check_time":"1970-01-01 08:00:01","check_status":"1","check_user":"","is_delete":0,"top_value":0,"is_focus":0,"source_content_id":"0","anchor_image_url":"","anchor":"直播员","ext":"{"stocks":[{"market":"us","symbol":"li","key":"u7406u60f3u6c7du8f66"},{"market":"hk","symbol":"02015","key":"u7406u60f3u6c7du8f66"}],"needPush":false,"needAIPush":false,"needCMSLink":true,"needCalender":false,"needProvince":"0","docurl":"https:\/\/finance.sina.com.cn\/7x24\/2023-11-17\/doc-imzuwywt6936709.shtml","docid":"mzuwywt6936709"}","old_live_cid":"0","tab":"","is_repeat":"0","tag":[{"id":"3","name":"公司"},{"id":"202","name":"原创"}],"like_nums":0,"comment_list":{"list":[],"total":0,"thread_show":0,"qreply":0,"qreply_show":0,"show":0},"docurl":"https://finance.sina.cn/7x24/2023-11-17/detail-imzuwywt6936709.d.html","rich_text_nick_to_url":[],"rich_text_nick_to_routeUri":[],"compere_info":""},{"id":3371558,"zhibo_id":152,"type":0,"rich_text":"马来西亚央行：预计强势美元不会影响马来西亚的经济增长前景。