淘宝天猫运营总裁：今年天猫双11稳中向好

中央气象台11月11日18时发布暴雪黄色预警：预计11月11日20时至11月12日20时，内蒙古东南部、辽宁中北部、吉林、黑龙江东南部等地的部分地区有大到暴雪，局地大暴雪（20~25毫米），上述地区新增积导深度3～8厘米，部分地区可达10厘米以上。","multimedia":{"img_url":["https://n.sinaimg.cn/zhibo/750/w895h1455/20221111/ab5c-d9c1ad27280e3f0dbe235b173eccab6c.png"]},"commentid":"live:finance-152-2863587:0","compere_id":0,"creator":"mingyu@staff.sina.com.cn","mender":"mingyu@staff.sina.com.cn","create_time":"2022-11-11 17:43:15","update_time":"2022-11-11 17:43:15","is_need_check":"1","check_time":"2022-11-11 17:43:21","check_status":"1","check_user":"mingyu@staff.sina.com.cn","is_delete":0,"top_value":0,"is_focus":0,"source_content_id":"0","anchor_image_url":"","anchor":"直播员","ext":"{"stocks":[],"needPush":false,"needAIPush":false,"needCMSLink":true,"needCalender":false,"needProvince":"内蒙古"}","old_live_cid":"0","tab":"","tag":[{"id":"1","name":"宏观"}],"like_nums":0,"comment_list":{"list":[],"total":0,"thread_show":0,"qreply":0,"qreply_show":0,"show":0},"docurl":"","rich_text_nick_to_url":[],"rich_text_nick_to_routeUri":[],"compere_info":""},{"id":2863584,"zhibo_id":152,"type":0,"rich_text":" 【淘宝天猫运营总裁：今年天猫双11稳中向好】淘宝天猫产业发展及运营中心总裁吹雪透露，到11日中午为止，今年天猫双11整体稳中向好。今年随着以罗永浩等新面孔的加入，新主播预售引导成交同比增长近684%，腰部主播预售引导成交同比增长365％、直播机构预售引导成交同比增长165%。截至11月10日，在玩具、宠物、运动户外、珠宝行业中，有358个品牌销售额破亿，3434个品牌销售额破千万。此外，今年天猫双11还跑出了148个成交额增长超100%的趋势品类。