苹果CFO：超半数iPhone都是通过促销计划卖出的

看图 | 多图读懂苹果财报：iPhone销售逊于预期，服务业务营收增长。","multimedia":{"img_url":["https://n.sinaimg.cn/zhibo/451/w945h306/20230804/5984-39bda6ce803391a5463b54e1f5018c54.png","https://n.sinaimg.cn/zhibo/13/w1899h1314/20230804/cc0c-ec48592767a31c7a9e14961c3f02c038.png","https://n.sinaimg.cn/zhibo/780/w1873h1307/20230804/a2f5-bcb0aacf53ab7b3ee9e2a8273025184f.png","https://n.sinaimg.cn/zhibo/654/w1756h1298/20230804/cc18-4f320a4de808e5bb7e1d4dcc7ec8d364.png","https://n.sinaimg.cn/zhibo/1/w1928h1273/20230804/c0da-c15e67b2a0f81ec1eaddc5ad4f0cd55e.png","https://n.sinaimg.cn/zhibo/735/w1886h1249/20230804/1e57-e7c559b61f186fb1446f4460971ee2c9.png","https://n.sinaimg.cn/zhibo/90/w2021h1269/20230804/9919-d9a03c169e09ccf1918106954c3d036b.png"]},"commentid":"live:finance-152-3198288:0","compere_id":0,"creator":"yongsheng6@staff.sina.com.cn","mender":"yongsheng6@staff.sina.com.cn","create_time":"2023-08-04 08:44:16","update_time":"2023-08-04 08:44:19","is_need_check":"0","check_time":"1970-01-01 08:00:01","check_status":"1","check_user":"","is_delete":0,"top_value":0,"is_focus":0,"source_content_id":"0","anchor_image_url":"","anchor":"直播员","ext":"{"stocks":[{"market":"us","symbol":"aapl","key":"u82f9u679c"}],"needPush":false,"needAIPush":false,"needCMSLink":true,"needCalender":false,"needProvince":"0","docurl":"https:\/\/finance.sina.com.cn\/7x24\/2023-08-04\/doc-imzeyvmf5895799.shtml","docid":"mzeyvmf5895799"}","old_live_cid":"0","tab":"","tag":[{"id":"3","name":"公司"},{"id":"4","name":"数据"},{"id":"102","name":"国际"}],"like_nums":0,"comment_list":{"list":[],"total":0,"thread_show":0,"qreply":0,"qreply_show":0,"show":0},"docurl":"https://finance.sina.cn/7x24/2023-08-04/detail-imzeyvmf5895799.d.html","rich_text_nick_to_url":[],"rich_text_nick_to_routeUri":[],"compere_info":""},{"id":3198287,"zhibo_id":152,"type":0,"rich_text":"【苹果CFO：超半数iPhone都是通过促销计划卖出的】在今日苹果财报业绩会议上，被问及有多少产品是以分期付款等形式购买时，苹果CFO卢卡·马斯特里回应称目前大部分iPhone的销售都是通过某种促销计划实现的，包括以旧换新，分期付款，和其他金融消费方式，比例远远超过50%。他表示这一情况在发达市场和新兴市场类似，苹果希望这一比例继续扩大，帮助公司进一步降低消费者的购买门槛，这也是苹果产品组合能够在过去几个产品周期内维持强劲销售势头的原因，苹果将持续推进这方面的工作。（新浪科技）