证券日报评论：险企营销“搭车”存款利率下调要注意分寸

Salesforce(CRM.N)快速跳水跌超1%，此前一度涨超2%。","multimedia":{"img_url":["https://n.sinaimg.cn/zhibo/432/w1080h1752/20230613/390c-fd23dd7f9e887e59faef3a1c66f26d90.jpg"]},"commentid":"live:finance-152-3140925:0","compere_id":0,"creator":"zhouwei6@staff.sina.com","mender":"zhouwei6@staff.sina.com","create_time":"2023-06-13 02:26:01","update_time":"2023-06-13 02:26:07","is_need_check":"0","check_time":"1970-01-01 08:00:01","check_status":"1","check_user":"","is_delete":0,"top_value":0,"is_focus":0,"source_content_id":"0","anchor_image_url":"","anchor":"直播员","ext":"{"stocks":[{"market":"us","symbol":"crm","key":"Salesforce"}],"needPush":false,"needAIPush":false,"needCMSLink":true,"needCalender":false,"needProvince":"0","docurl":"https:\/\/finance.sina.com.cn\/7x24\/2023-06-13\/doc-imyxanst5132372.shtml","docid":"myxanst5132372"}","old_live_cid":"0","tab":"","tag":[{"id":"3","name":"公司"}],"like_nums":0,"comment_list":{"list":[],"total":0,"thread_show":0,"qreply":0,"qreply_show":0,"show":0},"docurl":"https://finance.sina.cn/7x24/2023-06-13/detail-imyxanst5132372.d.html","rich_text_nick_to_url":[],"rich_text_nick_to_routeUri":[],"compere_info":""},{"id":3140924,"zhibo_id":152,"type":0,"rich_text":"【证券日报评论：险企营销“搭车”存款利率下调要注意分寸】 证券日报头版文章称，险企营销产品，要有合规意识，要注意营销分寸，全面、客观地介绍保险，杜绝片面对比损害投保人权益。首先，保险与存款是完全不同的两类金融产品，不能将两者的利率或收益率进行简单比较。其次，保险产品的预期收益率多以持有期为基础，抛开持有期谈收益率是误导。再者，通过竞品利率下调推销保险并非长久之计，提升长期投资能力才是根本。