玛氏旗下能量棒“缤善”退出中国内地市场

【玛氏旗下能量棒“缤善”退出中国内地市场】进入中国内地市场不过4年，玛氏旗下缤善 （KIND，在中国商标注册名为BE-KIND） 暗淡离场。目前，缤善品牌天猫旗舰店已关闭，其微信公众号也进入自主注销冻结期。玛氏方面确认了这一消息，称在经过慎重评估后，按计划将于2022年12月31日停止缤善品牌现时在中国内地市场的业务。对于为何退出，公司表示，尽管缤善进入中国内地后付出了大量努力，但品牌未能找到适合这一市场的可持续商业模式。但退出内地后，位于嘉兴的缤善生产线将继续保留，用于出口业务。（界面新闻）","multimedia":{"img_url":["https://n.sinaimg.cn/zhibo/298/w700h398/20221230/332c-a3ac3d869969cdb235333227bf5c13de.png"]},"commentid":"live:finance-152-2925154:0","compere_id":0,"creator":"mingliang10@staff.sina.com.cn","mender":"mingliang10@staff.sina.com.cn","create_time":"2022-12-30 19:32:41","update_time":"2022-12-30 19:32:49","is_need_check":"0","check_time":"1970-01-01 08:00:01","check_status":"1","check_user":"","is_delete":0,"top_value":0,"is_focus":0,"source_content_id":"0","anchor_image_url":"","anchor":"直播员","ext":"{"stocks":[{"market":"fund","symbol":"515090","key":"u53efu6301u7eed"}],"needPush":false,"needAIPush":false,"needCMSLink":true,"needCalender":false,"needProvince":"0","docurl":"https:\/\/finance.sina.com.cn\/7x24\/2022-12-30\/doc-imxynhxe9397077.shtml","docid":"mxynhxe9397077"}","old_live_cid":"0","tab":"","tag":[{"id":"3","name":"公司"}],"like_nums":0,"comment_list":{"list":[],"total":0,"thread_show":0,"qreply":0,"qreply_show":0,"show":0},"docurl":"https://finance.sina.cn/7x24/2022-12-30/detail-imxynhxe9397077.d.html","rich_text_nick_to_url":[],"rich_text_nick_to_routeUri":[],"compere_info":""},{"id":2925153,"zhibo_id":152,"type":0,"rich_text":"独立石油贸易商维多集团（Vitol Group）出售了其在俄罗斯Vostok石油项目中的股份。